V rámci laboratória sme realizovali nasledovné výskumné projekty:
- Vplyv vizuálneho smogu na vodiča
- Pasportizácia dopravných značení a vizuálneho smogu na vybranej komunikácii
- Viditeľnosť dopravných značení na cestnej komunikácii počas dňa a v noci
- Komparácia eyetracking meraní v reálnych a laboratórnych podmienkach
- Testovanie jazdy vodiča v simulátoroch (zdieľanie skúseností)
- Zdieľanie znalostí rušňovodiča pre jazde v reálnom prostredí
- Testovanie emailovej reklamy
- A/B testovanie reklamy na internete
- Testovanie pohybu zákazníka v e-shope
- Testovanie pilota v leteckom simulátore
- Testovanie jazdcov v rallly simulátore
- Výskum reakcií vodiča na správanie sa chodcov v reálnej premávke
Publikované práce (evidované v databáze WOS):
THE RESEARCH OF DRIVER’S GAZE AT THE TRAFFIC SIGNS
By: Hudak, Martin; Madlenak, Radovan
Conference: CBU International Conference on Innovations in Science and Education (CBUIC) Location: Prague, CZECH REPUBLIC Date: MAR 23-25, 2016, Pages: 896-899
The Research of Visual Pollution of Road Infrastructure in Slovakia
By: Madlenak, Radovan; Hudak, Martin
Conference: 16th International Conference on Transport Systems Telematics (TST) Location: Katowice Ustron, POLAND, Date: MAR 16-19, 2016, Volume: 640, Pages: 415-425
Analysis of Roadside Advertisements on Selected Road Stretch in Zilina
By: Madlenak, Radovan; Hudak, Martin
Conference: 20th International Scientific Conference on Transport Means Location: Juodkrante, LITHUANIA Date: OCT 05-07, 2016, Pages: 618-621
ADVERTISING EMAILS OPTIMISATION BY EYTRACKING TECHNOLOGY
By: Madlenak, Radovan; Kianickova, Eva
Conference: International Scientific Conference on Marketing Identity 2016: Brands We Love Location: Slovak Acad Sci, Smolenice, SLOVAKIA Date: NOV 08-09, 2016, Pages: 186-194
The Research of Driver Distraction by Visual Smog on Selected Road Stretch in Slovakia
By: Hudak, Martin; Madlenak, Radovan
Conference: 16th International Scientific Conference on Reliability and Statistics in Transportation and Communication (RelStat) Location: Transport & Telecommunicat Inst, Riga, LATVIA Date: OCT 19-22, 2016, Book Series: Procedia Engineering, Volume: 178 Pages: 472-479
The importance of e-mail marketing in e-commerce
By: Hudak, Martin; Kianickova, Eva; Madlenak, Radovan
Conference: 12th International Scientific Conference of Young Scientists on Sustainable, Modern and Safe TransportLocation: High Tatras, SLOVAKIA Date: MAY 31-JUN 02, 2017, Book Series: Procedia Engineering Volume: 192 Pages: 342-347
THE IMPACT OF ADVERTISEMENT ON CONSUMER’S PERCEPTION
By: Hudak, Martin; Madlenak, Radovan; Brezaniova, Veronika
Conference: International Conference of Central-Bohemia-University (CBUIC) – Innovations in Science and EducationLocation: Prague, CZECH REPUBLIC Date: MAR 22-24, 2017, Pages: 187-19
THE ANALYSIS OF THE TRAFFIC SIGNS VISIBILITY DURING NIGHT DRIVING
By: Madlenak, Radovan; Hostakova, Dominika; Madlenakova, Lucia; et al.
ADVANCES IN SCIENCE AND TECHNOLOGY-RESEARCH JOURNAL Volume: 12 Issue: 2 Pages: 71-76 Published: JUN 2018